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Category: Marketing

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Affiliate Marketing, Email Marketing And Sales

Many affiliates say that email marketing does not have the results that were obtained before or that it no longer works.

It is true that email marketing is used intensively in affiliate marketing, and this happens because this tool is the best way to approach customers and generate conversions. Email marketing is the main way to interact with clients and companies, with family, friends, etc.

It is true that social networks are growing in quantity, but email is still strong since it allows a more intimate and focused relationship. Studies show that hundreds of thousands of people see their mailbox before starting their work or even take a look shortly before bedtime, in order to see what messages they have received.

Therefore we can conclude that email marketing is not an archaic tool for affiliate marketing and is one of the best ways to make sales every day. So knowing how to use e-mail marketing is important for your success on the Internet. It is necessary to understand that email marketing aims to generate a relationship of trust between the person who receives it and who sends it. Many dismiss this technique because they are not able to generate quality content, and that is why they refuse to use it or talk about the lack of effectiveness it has.

Conversion

Our focus on affiliate marketing should be on building a list. It is necessary to understand that if a person enters their email address on the landing page, it is because they are interested in what we offer.

In the first mail, do not try to sell. Provide valuable information. If you try to sell at any cost, you will lose subscribers and potential customers.

A good hook is to offer a bonus. We all like to get something for free, and it is a good reward for the person who entered their email address.

Create a story that catches your audience. Induce the purchase little by little if your emails are with the quality and valuable information you will sell.

Creating a story is the trigger that is needed to catch people and make you sell more.

A call to action that motivates people to make a decision by placing the link that leads to the product sales letter.

Relationship

This is the crucial step for your list to be profitable for many years. Many people have big lists, but they can’t make sales constantly.

Your list is the most important asset for your business, and it is what will keep your project always running and generating income for many years.

Therefore, trying to develop a relationship with your list will make you an authority in your niche, and what people most want is to follow those people who know how to help them.

The content of the emails should add value and strengthen your position of authority before your list. If you do it, this way, sales will happen naturally.

Mail Sequence

This question has different answers. Do we send you an email every day or not? Two emails per week?

The first thing is to analyze what your target audience wants. Do they want a daily article or two articles per week?

The opening rate of the emails can give you an indication. If the opening rate is high, continue with the current mail sequence; If not, you should test to see if your statistics improve.

A sequence that I find interesting, and that has given me good results, is to send a sequence of 5 emails after registering daily and then sending two emails per week.

However, each niche has its own particularities. If the niche is urgent, it has a different characteristic from another that is not.

To cite an example: If your niche is carpentry, it is not an urgent niche, such as offering a solution for a disease such as diabetes.

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5 Tips On Affiliate Marketing And Your Site

The concept of affiliate marketing is simple. It consists of directing the segmented traffic to the product or offer that we are promoting and receiving a commission for our efforts.

Here are our five tips that will help you in creating your affiliate site.

Choose The Network Well

Not all affiliate networks are created in the same way; some have a good reputation, and others not so much. Can you imagine doing hard work to position your blog and then not receiving the commissions you legitimately earned? It is essential to investigate beforehand which affiliate networks work well. One of the ways to do this research is to see sites where these networks are reviewed, see if they pay, customer service, comments, etc. The more seniority and stability it has, the more reliable it will be, compared to a newer or smaller network.

Note: It is installed the suspicion that some networks spy on their most successful affiliates, then unsubscribe the offer and promote it themselves with the methods of this affiliate. It is certainly not proven.

Choose Your Niche

If we are going to engage in affiliate marketing, the selection of the niche in which we are going to work is one of the most important phases. It can literally mean the difference between success and failure. Many new affiliates make the mistake of registering on numerous networks and trying to promote large quantities of products in different verticals. This results in a lack of authority on a subject. The website becomes a product supermarket and a specialist in none.

Instead, you must select a single niche, and focus all your energy on it. Become a trusted authority on that subject. You should also evaluate the difficulty of the niche and compare it with your experience in affiliate marketing.

Track Everything

The configuration of each link with a unique tracking ID will allow you to see exactly which pages of your site are converting. With this information, you can analyze what is working, which pages are successful, and then optimize them further. Most trusted affiliate networks make this process easier and allow you to add tracking identifiers to a link when creating them.

To start with a simple page tracking is enough. All you need to do is create a unique ID for each page where your link is located. You will quickly see the value of this data when you start collecting it.

Try Everything

Once you have set up a tracking system, as mentioned in the previous point, you will have opened the doors to the world of optimization. Try to try different variants of the pages and see what works best. Or maybe you try to change the locations of your call to action or their appearance.

The limit is your imagination.

Conversion optimization is one of the most interesting parts of affiliate marketing.

What we think it will convert is not always what it really converts. Surprises are common when testing is done, but you must necessarily rely on the data you get and act accordingly. This can dramatically increase your income without increasing traffic.

Never stop trying.

At first, you will test the operation of the pages you created. Then, once we know which is the one with the highest conversion, it starts to optimize as much as possible.

Keep The Focus

A finished project that is producing revenue will be much more valuable than ten half projects. You must commit to completing one project before starting another. There is always going to be a “low” point where you worked hard, and you get little traffic, but you do not see a return.

It is time to move on. Do not leave this project and start a new one. Analyze the causes and probable solutions. Only when you see that nothing can be done can you stop.

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Affiliate Marketing 101

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