5 Effective Tips to Improve your Natural Referencing

How To Monetize A Website With Google Adsense

How To Earn Money Being An Affiliate?

SEO Traffic Or PPC Traffic, and Why Not Both?

5 Tips On Affiliate Marketing And Your Site


5 Tips On Affiliate Marketing And Your Site

The concept of affiliate marketing is simple. It consists of directing the segmented traffic to the product or offer that we are promoting and receiving a commission for our efforts.

Here are our five tips that will help you in creating your affiliate site.

Choose The Network Well

Not all affiliate networks are created in the same way; some have a good reputation, and others not so much. Can you imagine doing hard work to position your blog and then not receiving the commissions you legitimately earned? It is essential to investigate beforehand which affiliate networks work well. One of the ways to do this research is to see sites where these networks are reviewed, see if they pay, customer service, comments, etc. The more seniority and stability it has, the more reliable it will be, compared to a newer or smaller network.

Note: It is installed the suspicion that some networks spy on their most successful affiliates, then unsubscribe the offer and promote it themselves with the methods of this affiliate. It is certainly not proven.

Choose Your Niche

If we are going to engage in affiliate marketing, the selection of the niche in which we are going to work is one of the most important phases. It can literally mean the difference between success and failure. Many new affiliates make the mistake of registering on numerous networks and trying to promote large quantities of products in different verticals. This results in a lack of authority on a subject. The website becomes a product supermarket and a specialist in none.

Instead, you must select a single niche, and focus all your energy on it. Become a trusted authority on that subject. You should also evaluate the difficulty of the niche and compare it with your experience in affiliate marketing.

Track Everything

The configuration of each link with a unique tracking ID will allow you to see exactly which pages of your site are converting. With this information, you can analyze what is working, which pages are successful, and then optimize them further. Most trusted affiliate networks make this process easier and allow you to add tracking identifiers to a link when creating them.

To start with a simple page tracking is enough. All you need to do is create a unique ID for each page where your link is located. You will quickly see the value of this data when you start collecting it.

Try Everything

Once you have set up a tracking system, as mentioned in the previous point, you will have opened the doors to the world of optimization. Try to try different variants of the pages and see what works best. Or maybe you try to change the locations of your call to action or their appearance.

The limit is your imagination.

Conversion optimization is one of the most interesting parts of affiliate marketing.

What we think it will convert is not always what it really converts. Surprises are common when testing is done, but you must necessarily rely on the data you get and act accordingly. This can dramatically increase your income without increasing traffic.

Never stop trying.

At first, you will test the operation of the pages you created. Then, once we know which is the one with the highest conversion, it starts to optimize as much as possible.

Keep The Focus

A finished project that is producing revenue will be much more valuable than ten half projects. You must commit to completing one project before starting another. There is always going to be a “low” point where you worked hard, and you get little traffic, but you do not see a return.

It is time to move on. Do not leave this project and start a new one. Analyze the causes and probable solutions. Only when you see that nothing can be done can you stop.

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SEO tips

5 Effective Tips to Improve your Natural Referencing

Many factors come into play when it comes to building your website: design, type of CMS, functionality, writing, ergonomics, user experience… Once the site is finished, your project unfortunately doesn’t stop there! If you want to provide your site with better visibility in the web world, you’ll need to optimize it with specific and relevant keywords. The SEO will allow your customers to find you on search engines. If you don’t do it properly, you’ll miss out on a number of visitors – and therefore potential customers!

Thanks to various search engine optimization (SEO) techniques, you can improve the visibility of your site, increase your conversion rate and ensure a good return on investment. To do this, learn, in this article, our 8 tips to perfect the natural referencing of your site!

What is SEO?

What’s the point? Why should you be concerned about that? By definition, SEO is the art of positioning your website in the first results on a search engine, and this, in a natural way, that is, without paying for advertisements. Natural referencing is essential to show Google that your content is relevant to people and that your site is of quality.

Several variables are to be considered when it comes to talking about organic referencing. Beyond textual and visual content, there is also, among other things, domain name authority, external links and site structure.

And now, how do you do it? By following these 8 essential tips for a cost-effective natural referencing!

1. Find the right keywords

The first step – not the least! Is to search for keywords specific to your domain and location. What are the qualities of a good keyword? This one will be accurate, specific, targeted (but not too much), localized, quite researched and that converts. Words that are too general, competitive, untargeted and unsought are avoided at all costs.

For example, as a dentist, if you want to promote dental whitening, your main keyword might be “Sherbrooke dental whitening.” Ideally between 2 and 4 words, this keyword is precise enough thanks to its location and will quickly orient the user on what he is looking for.

2. Optimize internal content pages

Once your keywords are determined, you’ll need to strategically add them to your site’s internal pages. Visitors are more likely to stay on your site if the content on your site is in line with what they are looking for.

Avoid jamming keywords! Google will detect it and will not benefit your site in any way. Your keywords should be used methodically.

3. Optimize securities and subtitles

Crucial elements, titles and subtitles are very important for your SEO. In addition to being eye-catching to the reader, these must contain a keyword that will allow to be well referenced in search engines. With a double impact, either on the click rate and on the ranking of your site in search results, titles and subtitles are not to be taken lightly!

4. Optimize meta descriptions, URLs and ALT tags

Meta descriptions are displayed under the title and URL in search results. They’ll push to the click. They should therefore be relevant and encourage action by indicating the benefits of what is hidden in the page. In addition, all URLs on your site should contain keywords, often the main topic of the page in question. You can also add keywords to the Alt text attributes of your images. All these efforts will allow you to take your natural referencing to another level!

5. Create content

In order to keep your site up to date and improve your natural referencing continuously, creating original content is essential. And we can’t stress the word “original” enough! Never copy content from another site. This will have a serious impact on your SEO, and your site will be penalized.

Through blog posts, you can offer relevant content to your potential customers and strengthen your presence on your keywords. Texts with more than 1000 words will have a wider reach. Google considered them to be of better quality.

Google’s ever-changing algorithms set the rules for organic referencing. It is therefore important to keep abreast of changes. With a good SEO strategy, your site will be current and well positioned in search engines. Need a helping hand? The SEO pros at Basta will be able to accompany you in the best strategies to deploy!…

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How To Monetize A Website With Google Adsense

Many have realized that you can earn money online through this source of income. Revenue comes from clicks that occur in ads.

Adwords is Google’s pay-per-click platform. When advertising, an advertiser pays for each keyword or keyword on which he will focus his campaigns. To get an idea of ​​the income that can be produced, we will show the following example:

If in Google Adwords, an advertiser pays $ 3 for the keyword “online business,” Google Adsense pays us approximately 68% for that word that is $ 2.04. If we have 100 clicks on the ad, our income would be: 100 * 2.04 = the US $ 204

The ads shown are related to what your visitors are looking for on your site. Your income will depend on how much advertisers are willing to pay in Google Adwords and the theme that corresponds to your website.

How Can You Start With Google Adsense

  • Sign up to open your account with Google AdSense. It will only take you a few minutes of your time.
  • When your website is activated, you can get the advertisement to include in your web pages.
  • You can insert this code in as many pages as you wish. AdSense ads will begin to display.

It is not advisable to make the clicks on the ad yourself

This could result in a penalty or even suspension of your account. In addition, the money you have as a balance in your account could lose it.

Look At Your Statistics

Revenue with AdSense can be monitored at any time by simply logging into your account. There are factors that affect the performance of your website and the income with AdSense that you get. It usually takes some time, and it is also necessary to perform trial and error to optimize the performance of the ads.

How To Generate Revenue On A Website With Google Adsense

Choose A Theme

It is better to write content for your page with just a few specific keywords. Google will show ads that are more focused and more relevant, which will result in higher revenue with AdSense.

White Background Around Your Advertisements

There are also other color options that you can use, which can harmonize the color of your ad unit with the color of your web page.

Test The Location Of Your Ads

It is recommended that you use a format that allows the correct display of the ad for more positive results. An ad located at the beginning of the article and in the sidebar is the most used. You can also place another ad at the end of the article.

You can also try other ad formats for a certain period of time to see which one allows you to generate revenue with AdSense.

Do not place ads everywhere. You must test which ad works best.

Create More Articles

Expand the theme of your website by creating more articles that focus more on keywords. This will optimize the website for search engines. Not only will it attract traffic, but they will also be more relevant to the AdSense ads shown.


This is the perfect tool to use to earn money online by earning income with AdSense. WordPress offers you all the necessary elements to create an optimized site that is well-positioned in the search results.

In addition, writing quality content will ensure, to a large extent, a good flow of highly qualified traffic, which will potentially click on the ads to monetize a website and earn revenue.…

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How To Earn Money Being An Affiliate?

If you have entered this post, you probably already know that it is possible to earn money as an Affiliate by giving out other people’s products on the Internet. If you have identified with this profile and want to know how to start, we prepare the initial steps for you to start selling online.

How To Start?

If you have been interested in this profession and want to start working on the Internet, read the initial steps carefully so you can start earning money as an Affiliate.

1.Learn About The Digital Market Seriously

If you want to work or make money off the Internet, the first step, first of all, is to study and know everything about the digital market.

Believe me, and it is possible to earn money as an affiliate even if you are not very familiar with the digital market, as long as you dedicate yourself and want to learn more about this area.

2.Study Marketing Techniques

Do you remember that at the beginning of this post, we said that to earn money as an Affiliate, it was important that you be skilled in sales?

Since your mission is to show other people’s products, it is essential that you understand everything about marketing.

There are many digital marketing courses that teach you from initial techniques to the most advanced, and you can find some that are even free. So, there is no excuse for not learning to make online sales.

3.Define What Product You Are Going To Sell

When choosing the product you will promote, in addition to thinking about your area of ​​action, it is also important to consider:

  • It is important to know, for example, the number of alternative pages available by the Producer and if the product has a registered domain. That way, you can better understand who the audience you need to work with is.
  • See if the offer of the product you have chosen convinces you. Also, make sure that the offer has all the stages well built to be able to show your audience better that this product really delivers the value they are looking for.
  • Analyze the seasonality of the product: Do you remember that we talked about searching in Google Trends, which are the issues that are more rising? This is very important when choosing the product you are going to promote, as it will help you understand if the sale will be temporary or recurring.
  • Commissioning Rule: Understand the rule by which you will earn commissions as a result of the sales you make. That way, you will eventually know exactly when to count a sale, if it is on the first or last click, for example. This is essential to choose if you will work with the purchase of traffic or organic traffic, for example.
  • Trust: Finally, choose a product you really trust. This way, it will give you much confidence as it will be much easier to talk about what you are promoting.
  • Don’t think about simply earning money as an Affiliate: Choose a product that gives value to those who are buying and can even become a lasting business for you.

Start Earning Money As An Affiliate

These are the first steps you need to take to start working as an Affiliate. The promotion of digital products is an extraordinary way to start your own business and still work from wherever you want.

Good sales!

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SEO Traffic Or PPC Traffic, and Why Not Both?

SEO is the technique that blog or website creators use to attract new visitors for free.

Well, when you do a search on Google, Bing, or Yahoo, to name the most important, different websites or blogs appear grouped by pages of 10 results each. These types of results are called organic and are performed based on algorithms that order the search results, how users perform them, and how they interact with the page.

The search engine algorithms sort the sites according to an order of relevance. This data is kept secret and constantly changed.

The content of a website or blog directly influences SEO, whose main objective is to generate quality traffic.

With PPC traffic, one or more ads must be created within the chosen platform, be it Google Adwords or Bing Ads, to mention the two maximum exponents of this traffic, but also, our ad must be attractive for those who see it interact with the.

Differences Between SEO Traffic And PPC Traffic

As we mentioned earlier, SEO traffic is free, but it has the counterpart that it takes longer to get results. It also requires generating content on a regular basis and doing a keyword analysis to see results. In addition, the traffic that arrives at our blog or website will depend on the positioning we obtain, so the most important thing about the SEO is to be in the first position or near it.

The positive thing about this type of traffic is that the results are more lasting over time.

With respect to PPC traffic, it is paid and is characterized by immediacy. It is not enduring traffic over time since we need to have campaigns running all the time to get results. You also need to test the keywords that we incorporate into our campaigns to see if they are correct or we need to change them.

To finish the two types of traffic are compatible, and depending on the budget you have, you can quickly find results through PPC traffic or work with SEO traffic to obtain results in the medium and long term.

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Affiliate Marketing, Email Marketing And Sales

Many affiliates say that email marketing does not have the results that were obtained before or that it no longer works.

It is true that email marketing is used intensively in affiliate marketing, and this happens because this tool is the best way to approach customers and generate conversions. Email marketing is the main way to interact with clients and companies, with family, friends, etc.

It is true that social networks are growing in quantity, but email is still strong since it allows a more intimate and focused relationship. Studies show that hundreds of thousands of people see their mailbox before starting their work or even take a look shortly before bedtime, in order to see what messages they have received.

Therefore we can conclude that email marketing is not an archaic tool for affiliate marketing and is one of the best ways to make sales every day. So knowing how to use e-mail marketing is important for your success on the Internet. It is necessary to understand that email marketing aims to generate a relationship of trust between the person who receives it and who sends it. Many dismiss this technique because they are not able to generate quality content, and that is why they refuse to use it or talk about the lack of effectiveness it has.


Our focus on affiliate marketing should be on building a list. It is necessary to understand that if a person enters their email address on the landing page, it is because they are interested in what we offer.

In the first mail, do not try to sell. Provide valuable information. If you try to sell at any cost, you will lose subscribers and potential customers.

A good hook is to offer a bonus. We all like to get something for free, and it is a good reward for the person who entered their email address.

Create a story that catches your audience. Induce the purchase little by little if your emails are with the quality and valuable information you will sell.

Creating a story is the trigger that is needed to catch people and make you sell more.

A call to action that motivates people to make a decision by placing the link that leads to the product sales letter.


This is the crucial step for your list to be profitable for many years. Many people have big lists, but they can’t make sales constantly.

Your list is the most important asset for your business, and it is what will keep your project always running and generating income for many years.

Therefore, trying to develop a relationship with your list will make you an authority in your niche, and what people most want is to follow those people who know how to help them.

The content of the emails should add value and strengthen your position of authority before your list. If you do it, this way, sales will happen naturally.

Mail Sequence

This question has different answers. Do we send you an email every day or not? Two emails per week?

The first thing is to analyze what your target audience wants. Do they want a daily article or two articles per week?

The opening rate of the emails can give you an indication. If the opening rate is high, continue with the current mail sequence; If not, you should test to see if your statistics improve.

A sequence that I find interesting, and that has given me good results, is to send a sequence of 5 emails after registering daily and then sending two emails per week.

However, each niche has its own particularities. If the niche is urgent, it has a different characteristic from another that is not.

To cite an example: If your niche is carpentry, it is not an urgent niche, such as offering a solution for a disease such as diabetes.

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