Many factors come into play when it comes to building your website: design, type of CMS, functionality, writing, ergonomics, user experience… Once the site is finished, your project unfortunately doesn’t stop there! If you want to provide your site with better visibility in the web world, you’ll need to optimize it with specific and relevant keywords. The SEO will allow your customers to find you on search engines. If you don’t do it properly, you’ll miss out on a number of visitors – and therefore potential customers!
Thanks to various search engine optimization (SEO) techniques, you can improve the visibility of your site, increase your conversion rate and ensure a good return on investment. To do this, learn, in this article, our 8 tips to perfect the natural referencing of your site!
What is SEO?
What’s the point? Why should you be concerned about that? By definition, SEO is the art of positioning your website in the first results on a search engine, and this, in a natural way, that is, without paying for advertisements. Natural referencing is essential to show Google that your content is relevant to people and that your site is of quality.
Several variables are to be considered when it comes to talking about organic referencing. Beyond textual and visual content, there is also, among other things, domain name authority, external links and site structure.
And now, how do you do it? By following these 8 essential tips for a cost-effective natural referencing!
1. Find the right keywords
The first step – not the least! Is to search for keywords specific to your domain and location. What are the qualities of a good keyword? This one will be accurate, specific, targeted (but not too much), localized, quite researched and that converts. Words that are too general, competitive, untargeted and unsought are avoided at all costs.
For example, as a dentist, if you want to promote dental whitening, your main keyword might be “Sherbrooke dental whitening.” Ideally between 2 and 4 words, this keyword is precise enough thanks to its location and will quickly orient the user on what he is looking for.
2. Optimize internal content pages
Once your keywords are determined, you’ll need to strategically add them to your site’s internal pages. Visitors are more likely to stay on your site if the content on your site is in line with what they are looking for.
Avoid jamming keywords! Google will detect it and will not benefit your site in any way. Your keywords should be used methodically.
3. Optimize securities and subtitles
Crucial elements, titles and subtitles are very important for your SEO. In addition to being eye-catching to the reader, these must contain a keyword that will allow to be well referenced in search engines. With a double impact, either on the click rate and on the ranking of your site in search results, titles and subtitles are not to be taken lightly!
4. Optimize meta descriptions, URLs and ALT tags
Meta descriptions are displayed under the title and URL in search results. They’ll push to the click. They should therefore be relevant and encourage action by indicating the benefits of what is hidden in the page. In addition, all URLs on your site should contain keywords, often the main topic of the page in question. You can also add keywords to the Alt text attributes of your images. All these efforts will allow you to take your natural referencing to another level!
5. Create content
In order to keep your site up to date and improve your natural referencing continuously, creating original content is essential. And we can’t stress the word “original” enough! Never copy content from another site. This will have a serious impact on your SEO, and your site will be penalized.
Through blog posts, you can offer relevant content to your potential customers and strengthen your presence on your keywords. Texts with more than 1000 words will have a wider reach. Google considered them to be of better quality.
Google’s ever-changing algorithms set the rules for organic referencing. It is therefore important to keep abreast of changes. With a good SEO strategy, your site will be current and well positioned in search engines. Need a helping hand? The SEO pros at Basta will be able to accompany you in the best strategies to deploy!